Fact: In 2020, there will be five generations in the workplace, otherwise known as “5G.” Add disruptive technology to the mix and you have to wonder: how will you keep your marketing competitive?
Heading into the third decade of the 21st century, a strong brand must be highly experiential to pass muster. In this session, Shakira M. Brown, award-winning branding and business communication strategist, delves into the world of the 360-degree brand experience. Brown will uncover how to capture the hearts and minds of audiences who are demanding deeper relationships with the brands they seek.
Session seats at Expo East are all first-come first-served.
Track: Marketing & Advertising
Marketing In 3D In A "5G" World
Speakers: (click image for details)
Shakira Brown View speaker details
Shakira M. Brown is an award-winning professional branding and business communication speaker and former network television broadcast journalist. Shakira is the CEO of SMB Strategic Media LLC, a firm that helps businesses get to the heart of why their customers and clients buy their goods and services, helping them clarify their message via strategic brand messaging. Her clients have included medium to large medical practices, professional services firms, insurance brokers, national associations, professional organizers, consumer brands, celebrities, personalities and Fortune 500 companies. Shakira is also the lead marketing consultant for America’s Small Business Development Center at The College of New Jersey. She has won over 13 industry awards in various disciplines. Shakira frequently shares her expertise at national conferences and corporate workshops as well as with various media outlets such as American Express Open, PR Week, Brand Week, Smart Money, and she is also a contributing writer to BlackEnterprise.com.
- When: Thursday, June 04, 2020
- Time: 11:30 AM - 12:30 PM
- Where: Professional Development Dome
- MAS/CAS: MAS 1.0