Irrational Loyalty: Ideal Customer Architype

Do you ever wonder how top brands create irrational loyalty among their users?

The world’s most profitable and well-known brands bond in highly emotional and compelling ways with the customers who are most likely to spend the most money with them. Sol Marketing CEO and founder Deb Gabor leads this highly interactive workshop guiding attendees through identifying and profiling the customer who is vital to predicting a startup’s success using the “Ideal Customer Archetype” methodology. Using hands-on exercises, audiences will learn how to use this method to go beyond traditional demographic and firmographic profiles and home in on behavioral and attitudinal attributes that enhance the climate of consideration for their brands and products. During the session, Deb will guide audiences through the development of their company’s own ideal customer profile, which they can take with them to continue the customer targeting process for their companies.


Session seats at Expo East are all first-come first-served.
Speakers: (click image for details)
Deb Gabor View speaker details
  • When: Wednesday, June 03, 2020
  • Time: 1:00 PM - 2:30 PM
  • Where: Immokalee Studio A
  • MAS/CAS: MAS 1.0