Do you ever wonder how top brands create irrational loyalty among their users?
The world’s most profitable and well-known brands bond in highly emotional and compelling ways with the customers who are most likely to spend the most money with them. Sol Marketing CEO and founder Deb Gabor leads this highly interactive workshop guiding attendees through identifying and profiling the customer who is vital to predicting a startup’s success using the “Ideal Customer Archetype” methodology. Using hands-on exercises, audiences will learn how to use this method to go beyond traditional demographic and firmographic profiles and home in on behavioral and attitudinal attributes that enhance the climate of consideration for their brands and products. During the session, Deb will guide audiences through the development of their company’s own ideal customer profile, which they can take with them to continue the customer targeting process for their companies.
Session seats at Expo East are all first-come first-served.
Track: Strategies & Solutions
Irrational Loyalty: Ideal Customer Architype
Speakers: (click image for details)
Deb Gabor View speaker details
Founder & CEO
A leading expert on brand strategy and brand disasters, Deb Gabor is the author of the bestselling books, "Irrational Loyalty" and "Branding is Sex," founder and CEO of Sol Marketing, a brand strategy consultancy obsessed with solving major business and marketing problems for clients in every industry. Companies throughout the world use Deb’s Brand Values Pyramid, Ideal Customer Archetype, and “Brand Swagger Questions” to align their teams and articulate their brands to audiences. Deb and her team at Sol Marketing have led brand strategy engagements for organizations ranging from international household names like Allrecipes, The Associated Press, Dell, Microsoft, NBC Universal, NPR, NTT Data and Siemens to exciting emerging brands like hint water and Indagare. Deb is also a frequent contributor and expert commentator in major news outlets such as Entrepreneur, Forbes, FORTUNE, Inc., MediaPost, New York Times, NPR, USA Today, Wall Street Journal, and The Washington Post.
- When: Wednesday, June 03, 2020
- Time: 1:00 PM - 2:30 PM
- Where: Immokalee Studio A
- MAS/CAS: MAS 1.0