A multi-platform approach is essential in successfully targeting promotional products buyers. The next generation of the Get In Touch!® branding campaign is the most comprehensive outreach toolkit available to build your business, elevate your brand and showcase your professional persona.
Get In Touch! is a data-driven campaign strategy designed to target buyers with precision, getting your brand in front of the right buyer at the right time reaching them wherever and whenever they consume content. Providing content to the prospective buyer during every stage of the buying cycle is essential and ultimately the key to success.
Join Kim R. Todora, PPAI’s communications and branding strategist, for this thought-provoking seminar; leave with strategies and tools you can use today!
Session seats at Expo East are all first-come first-served.
Track: Marketing & Advertising
Content Marketing Equals New Business
Speakers: (click image for details)
Kim Todora View speaker details
Public Relations Manager
Kim R. Todora is the Public Relations Manager for PPAI, responsible for directing comprehensive, integrated and buyer-targeted industry branding, media relations, social media, collegiate, trade show and industry outreach and awareness programs. Todora is an active member of the American Marketing Association (AMA), Public Relations Society of America (PRSA), American Society of Association Executives (ASAE) and Data & Marketing Association (DMA), and represents PPAI on the advisory council for Advertising Week and the Greater Irving-Las Colinas Chamber of Commerce. Prior to PPAI, Todora owned a marketing communications agency specializing in advertising, branding, public relations and cause marketing for more than 11 years. As a creative communications and branding strategist with more than 36 years’ experience in advertising and public relations with Bozell, J. Walter Thompson and The Todora Group, she has created communications, branding and sales success for a variety of clients, including American Airlines, Chili’s, Don Pablo’s, Texas Tornado Hockey, The Arena Group, Williams Communications, Doskocil Pet Products, BusyBody Home Fitness, Larry’s Shoes, Mariner Health, The Mansion on Turtle Creek, E-Systems/Raytheon, March of Dimes, Mothers Against Drunk Driving, Ronald McDonald House, and many others.
- When: Wednesday, June 03, 2020
- Time: 1:00 PM - 2:30 PM
- Where: Big Cypress Studio B
- MAS/CAS: MAS 1.0