In an era of digital everything, marketers are turning to promotional products to connect with clients and consumers to cultivate passionate brand advocates through brand experiences. Promotional products, the only medium invited into spaces and places other media can't touch, deliver the best reach, recall, response rates and return on investment for marketers and advertisers. This session will feature evidence-based strategies, proven tactics and a fresh perspective on promotional marketing, as well as trends and techniques marketers are using to create brand experiences, build communities and earn the trust and loyalty of clients and consumers. Join us for this thought-provoking seminar with Kim Todora, PPAI’s communications and branding strategist.
Please note Registration for education sessions does not guarantee a seat. Expo East seats are all first-come first-served.
Track: Strategies & Solutions
Get In Touch! Content Marketing Strategies
Speakers: (click image for details)
Kim Todora View speaker details
Public Relations Manager
Kim R. Todora is the Public Relations Manager for PPAI, responsible for directing comprehensive, integrated and buyer-targeted industry branding, media relations, social media, collegiate, trade show and industry outreach and awareness programs. Todora is an active member of the American Marketing Association (AMA), Public Relations Society of America (PRSA), American Society of Association Executives (ASAE) and Data & Marketing Association (DMA), and represents PPAI on the advisory council for Advertising Week and the Greater Irving-Las Colinas Chamber of Commerce. Prior to PPAI, Todora owned a marketing communications agency specializing in advertising, branding, public relations and cause marketing for more than 11 years. As a creative communications and branding strategist with more than 36 years’ experience in advertising and public relations with Bozell, J. Walter Thompson and The Todora Group, she has created communications, branding and sales success for a variety of clients, including American Airlines, Chili’s, Don Pablo’s, Texas Tornado Hockey, The Arena Group, Williams Communications, Doskocil Pet Products, BusyBody Home Fitness, Larry’s Shoes, Mariner Health, The Mansion on Turtle Creek, E-Systems/Raytheon, March of Dimes, Mothers Against Drunk Driving, Ronald McDonald House, and many others.
- When: Monday, June 03, 2019
- Time: 11:30 AM - 12:30 PM
- Where: 315
- MAS/CAS: CAS 1.0