Selling promotional products online is not for the faint of heart. Maintaining a website, keeping content fresh, getting your site to appear in applicable search results; there is an art and a science (and some luck) to optimizing your online presence. In the old days it was easy enough to slap a few keywords and meta tags onto your site and you'd magically appear in the search results. These days, with thousands of sites selling essentially the same products, it takes a lot more work to be successful in an ecommerce-driven world. If you've historically used your website as a portfolio or a simple product research solution and are interested in pushing more customers to place their own orders electronically, there are a few key facts to consider. In this session David Shultz will discuss the basics of optimizing your website, including “good” content and proper URL/page structure, how to narrow the focus of your site so you aren't displaying the same products as your competitors, how to choose categories or niche industries that will allow you to more easily compete, and how to leverage social media, video and blogs to optimize your website's rank. Shultz will also take a look at the tools available to help you analyze your efforts and retool your strategy where necessary.
Please note Registration for education sessions does not guarantee a seat. Expo East seats are all first-come first-served.
SEO Separating Fact From Fiction
Speakers: (click image for details)
David Shultz View speaker details
vice president of supplier partnerships
David Shultz is the Vice President of Supplier Partnerships for commonsku. Shultz has more than 17 years' experience in the promotional products industry and is the former Vice President of Operations for Distributor Central. A recent PPAI Fellow inductee and recipient of PPAI's Industry Collaborator award, he is the incoming president of the Promotional Products Association Midwest (PPAM) and serves as a member of PPAI's Professional Development Committee. In his new role, Shultz will work with suppliers to help them connect with distributors more effectively, as well as help them integrate with Promo Standards to achieve better operational efficiency.
- When: Monday, June 03, 2019
- Time: 11:30 AM - 12:30 PM
- Where: 313
- MAS/CAS: MAS 1.0